Fresh Fruits & Vegetables Market System and Value-Chain Development for EHP

Farmers First

Efficient distribution of fresh produce

Quality fruits and vegetables

Market Access

Fresh Fruits & Vegetables

Organize and engage farmers through group formation, trainings and awareness of agronomy and market-driven production opportunities.

Establish infrastructure, logistics, and digital tools to support efficient, transparent, and inclusive fresh produce markets.

Link value-chain actors through partnerships, schedules, and supply-demand alignment for consistent quality and volume flow.

Facilitate entry to local, regional, and export markets via buyer linkages, certifications, and price information systems.

Equip farmers with required knowledge

Farmer Mobilization

Market System Development

Market Coordination

Market Access