Vision
Empower smallholder farmers thriving in a sustainable fresh fruits & vegetable market system
Mission
To strengthen the value chain and improve market access for fresh fruits and vegetables in Eastern Highlands Province.
Enhance Market Access
Develop infrastructure and logistics to connect farmers with reliable local and regional markets.
Strengthen the Value Chain
Improve post-harvest handling, storage, processing, and distribution systems to reduce losses and increase value.
Build Farmer Capacity
Provide training and support to smallholder farmers in sustainable production, quality standards, and agribusiness skills.
Promote Inclusive Participation
Ensure active engagement of women, youth, and marginalized groups in all stages of the market system.
Facilitate Market Information Flow
Establish systems for timely and transparent access to prices, demand trends, and buyer linkages.
Support Access to Finance
Develop micro-financing options and link farmers with financial institutions to improve investment and growth.
Ensure Sustainability
Promote environmentally friendly practices and build resilience to climate-related risks within the farming community.
